• 
  A better relationship
  with your clients
• 
  Increased
  customer loyalty
• 
  Direct and frequent
  contact
• 
  Be different
  from your competitors
• 
  Up-to-date
  customer
  information
• 
  Higher incomes
  per client
• 
  Customized
  service design
• 
  Churn rate
  reduction
• 
  In-depth
  knowledge
  of your clients
• 
  Create accurate
  consumer
  profiles
• 
  Proactive and
  additional
  sales opportunities
• 
  Innovative
  and technological
  brand image
• 
  Energy saving
  services for
  your clients
• 
  Home control
  from the
  smartphone
• 
  Make your
  customers’
  life easier
• 
  A great
  customer
  experience

• 
  De-regulation
  and increasing
  competition
• 
  Lack of
  customer
  retention
• 
  Margin
  reduction
• 
  Irruption
  of GAFAS*

Insurance

• 
  Pro-active, adhoc service offer.
  A pull strategy for a great
  commercial experience,
  totally user centered.
• 
  More frequent,
  direct and positive
  touch points.
  Improved client contact.
  
• 
  Modern, technological
  and innovative brand image.
  A differential
  brand perception.
• 
  Complaint,
  claims and fraud
  reduction.
  Increase self awareness.

Banking

• 
  Complaint,
  claims and fraud
  reduction.
  Increase self awareness.
• 
  Reduction of business risks,
  increasing the predictive
  capabilities in terms of
  loan admission analysis.
• 
  Reduction of business risks,
  increasing the predictive
  capabilities in terms of
  loan admission analysis.
• 
  The big data has
  the potential
  of reducing the
  operational costs.

Telecom

• 
  Monetize the users’
  data to improve
  profitability while creating a
  better customer experiences.
• 
  Excellent user
  experiences is a must
  and could turn into the
  key differentiator.
• 
  Adapt the follow up
  metrics of the business,
  to incorporate them on
  the performance strategies.
• 
  Add value to the client
  to compete against new
  players, such as Netflix,
  Youtube or Spotify.
  

Utilities

• 
  Generate an up to date
  lead-contact
  data base.
• 
  User-centric exclusive
  services, such as an energy
  manager. A connection
  for ensuring client retention.
• 
  Get better understanding
  of the consumption
  behaviors: decision making
  criteria, defined budget...
• 
  The lead qualification will
  help us segment better
  and define the clients’
  acquisition cost.